Brochures and flyers
Let the fold and reading order work together.
A brochure is both a content sequence and a physical object. Resolve panels, page order, handling and distribution before the artwork is locked.
Structure before surface
The reader should understand where to look next.
A simple flyer, folded leaflet and multi-page brochure create different content and production requirements.
Start with the message and distribution method, then confirm the format, folds, stock, finishing and artwork.
- Flyers
- Folded leaflets
- Brochures
- Panels
- Distribution
Build the brief
Describe the piece people will receive
Share a reference sample when it captures the structure. If the format is uncertain, describe the content and use rather than guessing a fold or stock.
Include in the brief
- Quantity and versions
- Flat and finished size
- Pages, panels and folds
- Printed sides and colour
- Stock or handling needs
- Artwork status
- Distribution method
- Delivery location and required date
Decisions to resolve
Connect content structure with production structure
Each decision changes the usable artwork area or how the reader encounters the piece.
- 01Finished format
- Flat and folded size, page or panel count and orientation
- 02Fold sequence
- Panel order, fold direction and any short panels
- 03Content hierarchy
- Cover, opening message, supporting detail and final action
- 04Stock expectation
- Handling, opacity and fold performance to confirm
- 05Finishing
- Any binding, coating or specialist treatment discussed for the job
- 06Distribution
- Handout, display, mail or insert use and its delivery implications
Print quote
Ready to discuss brochure printing?
Include the intended use, quantity, artwork status, delivery location and the decisions above. The team will confirm what is practical for brochure printing.