Ins and Outs of File Formats
Freehand / Illustrator
This is our preferred packages, the reason being is it is a graphic design package and changes can be made easily to the design (traps spreads, typesetting etc). This is also the trade houses preferred package.
Photoshop Files (PSD)
Photoshop files are more suitable for images (photos), not suitable for text, making a change in Photoshop is not easy because it does not allow you to easily add text.
We can print from Coral Draw
We can print from some PDF files (if they are set up correct).
We can only use JPEG file to print from (image only) but it must be 300dpi. We would only print from a JPEG if we had to. You do not create art in a JPEG file.
Microsoft Publisher, Microsoft Excel, Microsoft Publisher
No we do not print from these as they are only at 72dpi. There is a service charge for converting these files and it is done on a job by job basis.