Metallic-detail business cards
Use reflected detail as an accent with a clear job to do.
Metallic effects can direct attention, but they also change artwork preparation, contrast and proof expectations. Keep the essential information readable first.
Controlled emphasis
A metallic accent works best when it has hierarchy.
Choose the part of the identity or message that benefits from reflected detail instead of applying an effect to everything.
The actual stock, process, coverage and fine-detail limits must be confirmed for the specific artwork and job.
- Accent detail
- Contrast
- Artwork separation
- Coverage
- Proofing
Decisions to resolve
Prepare metallic artwork as a deliberate layer
Final production requirements depend on the confirmed process; these questions keep the brief useful.
- 01Accent role
- Which mark, line or area receives the metallic effect
- 02Base stock
- Colour, texture and contrast around the effect
- 03Artwork separation
- A clearly identified layer or file treatment once requirements are confirmed
- 04Fine detail
- Small type, thin rules and reversed areas that need checking
- 05Coverage
- The size and location of the effect on each side
- 06Proof expectation
- How colour, position and reflective appearance will be approved
Build the brief
Bring a reference for the intended balance
A physical example can explain brightness, coverage and restraint more clearly than a process name alone.
Include in the brief
- Finished card size
- Front and reverse artwork
- Metallic accent location
- Stock or colour expectation
- Quantity and versions
- Reference sample
- Proof approver
Print quote
Ready to discuss foil and metallic cards?
Include the intended use, quantity, artwork status, delivery location and the decisions above. The team will confirm what is practical for foil and metallic cards.