Full-colour plastic cards
Build the colour around the information the card must carry.
Rich artwork can create presence, but names, codes, roles and other essential details still need hierarchy and contrast on both sides.
Artwork-led cards
Colour should support recognition and repeated use.
Start with the brand assets and information structure, then shape the artwork for the physical card and any changing fields.
Set realistic colour expectations through approved references and the confirmed production path for the job.
- Front
- Reverse
- Colour
- Hierarchy
- Variable data
Plan the card
Prepare static artwork and changing data together
The card should be evaluated as a complete object, not two unrelated canvases.
- 01Front hierarchy
- Primary brand or programme recognition
- 02Reverse hierarchy
- Instructions, details or identifiers that remain clear
- 03Colour references
- Approved brand assets and any critical comparison material
- 04Fine detail
- Small type, rules and reversed elements that need checking
- 05Variable zones
- Names, numbers, photos or codes separated from static artwork
- 06Proof approval
- Who checks colour, content and representative records
Build the brief
Supply approved brand assets and sample records
A representative data set helps assess whether variable content remains readable across the full-colour design.
Include in the brief
- Card purpose
- Front and reverse artwork
- Brand colour references
- Variable fields
- Quantity and versions
- Record source
- Proof approver
Card quote
Ready to discuss full-colour plastic cards?
Include the intended use, quantity, artwork status, delivery location and the decisions above. The team will confirm what is practical for full-colour plastic cards.