Plastic gift cards
Design the card around the programme that gives it meaning.
The printed card is one part of a gift programme. The organisation responsible for value, issue, redemption, identifiers and customer support must be clear.
Programme-led card
Define redemption and record ownership before decoration.
A gift card may carry a number, barcode, stripe or other identifier, but the card artwork alone does not create or manage stored value.
Include the system owner and approval responsibilities in the brief before a physical card is confirmed.
- Programme
- Issue
- Redemption
- Identifiers
- Artwork
Plan the card
Connect the physical card to the programme workflow
Provide the programme, value-system and compatibility details so the physical-card scope and responsibilities can be confirmed.
- 01Programme owner
- The organisation responsible for value and customer records
- 02Issue process
- How cards are activated, assigned or distributed
- 03Redemption process
- Where and how the card is recognised
- 04Identifier
- Number, barcode, stripe or other field and who generates it
- 05Artwork
- Static brand content and any variable zone
- 06Testing
- Who confirms the card and system relationship before use
Build the brief
Bring the system and programme contacts into the enquiry
The print team can scope the physical card only when responsibilities and compatibility information are available.
Include in the brief
- Programme purpose
- System owner
- Issue and redemption workflow
- Identifier type and source
- Quantity
- Artwork status
- Testing owner
A printed card does not create stored value
Any value, activation, balance, redemption or security behaviour belongs to the confirmed programme and system, not to the visible artwork alone.
Card quote
Ready to discuss gift cards?
Include the intended use, quantity, artwork status, delivery location and the decisions above. The team will confirm what is practical for gift cards.