Metallic-effect plastic cards
Metallic plastic cards with information kept clear.
A metallic appearance changes reflection, colour and fine-detail contrast. Use it deliberately and confirm the actual material or finish for the job.
Reflective surface
Keep the hierarchy stronger than the effect.
The card should still communicate quickly under different lighting and handling conditions.
Describe the intended metallic character and let availability, print relationship and artwork suitability be confirmed before approval.
- Surface
- Reflection
- Contrast
- Fine detail
- Handling
Plan the card
Balance reflection, artwork and use
Metallic-effect materials and processes are confirmed for the actual artwork, surface character and handling needs.
- 01Surface character
- The colour and reflective appearance expected
- 02Essential information
- Text and identifiers that must remain clear
- 03Artwork restraint
- Areas where the surface remains visible and useful
- 04Fine detail
- Thin lines and small reversed elements that need testing
- 05Personalisation
- Changing fields and how they contrast with the surface
- 06Handling
- How wear, wallets and presentation affect the intended impression
Build the brief
Bring a reference for the metallic character
A physical sample or clear visual reference helps distinguish colour, gloss and reflectivity without guessing a process.
Include in the brief
- Card use
- Reference appearance
- Front and reverse artwork
- Essential text
- Variable fields
- Quantity
- Approval owner
Card quote
Ready to discuss metallic-effect cards?
Include the intended use, quantity, artwork status, delivery location and the decisions above. The team will confirm what is practical for metallic-effect cards.