Names, photos and variable text
Define each changing field, its source, required format and how records align with artwork.
Card personalisation
Separate the shared artwork from the details that change.
A clear data plan helps prevent mismatched names, images, numbers and codes. Finishing choices can also affect layout, proofing and production, so they belong in the brief from the beginning.
Options to discuss
Numbering, barcodes and QR codes
Confirm whether codes are supplied or generated, what they represent and who will test them.
Magnetic stripes and encoding
Identify the system, data format and compatibility owner before encoding is included in scope.
Signature panels
Allow sufficient space and confirm where the panel must sit relative to other artwork and features.
Embossing and hot stamping
Treat these as layout-affecting options whose availability and position must be confirmed for the job.
Clear, frosted, metallic and die-cut formats
Artwork behaves differently across specialist materials and shapes; request a job-specific template or guidance.
Checklist
Prepare variable records carefully
- Use one row per card or item
- Give every field a clear heading
- Keep leading zeroes where they matter
- Use consistent image filenames
- Remove duplicate or unapproved records
- Keep a secure approved master and confirm record count
Start with the requirements
Ready to discuss personalisation and options?
Share the product, quantity, artwork status, delivery location and any options you are considering. The print team can help shape a suitable specification before preparing a quote.