Card selection guide

Start with what the card needs to help someone do.

The use determines the information, durability, personalisation and finishing questions. These common applications provide a useful briefing framework rather than a fixed specification.

Five unbranded plastic cards with teal, navy, ivory and magenta abstract finishes in a dark studio setting.

Common card applications

Loyalty and membership

Cards for programmes, clubs and organisations, with numbering, barcode or name options considered where needed.

Plan programme cards

Photo identification

Cards where a name, image, role or other variable information needs a controlled data and artwork process.

Plan photo ID cards

Gift, discount, VIP and club uses

Customer and member cards that may combine brand-led artwork with a code, number, stripe or signature area.

Discuss a specialist use

Plastic key tags

Compact tagged formats for membership, loyalty or identification uses where suitability must be confirmed.

Plan plastic key tags

Technology-linked cards

Projects involving a chip, contactless interaction, reader or system require compatibility questions before the card is specified.

Read the planning guide

Briefing checklist

Useful information to gather

You do not need every answer before making an enquiry. What you already know helps the team focus the first conversation.

  • Who will receive and use the card
  • What information is common to every card
  • What information changes from card to card
  • Whether the card interacts with a reader or system
  • Whether a signature, code, stripe or photo is required
  • Quantity, artwork status, delivery location and required date

Start with the requirements

Ready to discuss card types and uses?

Share the product, quantity, artwork status, delivery location and any options you are considering. The print team can help shape a suitable specification before preparing a quote.