VIP programme cards
Make recognition clear without overloading the card.
A VIP card should support a defined programme and user interaction. Eligibility, visible detail, identifiers and issue responsibility come before surface effects.
Recognition programme
The card should make the intended interaction easier.
Define where the card is presented, what the recipient expects and what staff or systems need to recognise.
Then shape the artwork, personalisation and any finish around the programme rather than relying on a generic luxury cue.
- Programme
- Eligibility
- Recognition
- Personalisation
- Issue
Build the brief
Describe the programme before the finish
The best surface choice depends on how the card is issued, carried, recognised and replaced.
Include in the brief
- Programme purpose
- Audience and eligibility
- Visible and variable fields
- Identifier source
- Quantity
- Artwork status
- Issue and approval owners
Plan the card
Connect the visible card to programme rules
Bring the approved entitlement, discount and programme terms into the brief so the card communicates them accurately.
- 01Programme purpose
- The interaction or recognition the card supports
- 02Eligibility
- Who receives a card and who controls issue
- 03Visible information
- Name, tier, date or other approved fields
- 04Identifier
- Number or code and the system responsible for it
- 05Surface and finish
- A restrained expression that remains legible and practical
- 06Replacement and approval
- Who manages records, reissue and final sign-off
Card quote
Ready to discuss vip plastic cards?
Include the intended use, quantity, artwork status, delivery location and the decisions above. The team will confirm what is practical for vip plastic cards.