Printed postcards
Give the front a reason to be noticed and the reverse a clear job.
Postcards can be mailed, inserted, handed out or displayed. The distribution method changes the usable area, hierarchy and addressing requirements.
Two sides, different roles
Separate the visual invitation from the practical response.
The front often earns attention; the reverse may carry detail, an address area or a clear next action.
Define how the card reaches the audience before dividing space between image, message, response and postal information.
- Handout
- Insert
- Front
- Reverse
Build the brief
Explain how the postcard reaches the recipient
That one detail helps establish the format, usable artwork zones and delivery preparation.
Include in the brief
- Quantity and versions
- Finished size
- Front and reverse content
- Addressing or mailing needs
- Stock or writing needs
- Artwork status
- Delivery location and date
Decisions to resolve
Shape the postcard around distribution
Confirm any addressing or mailing requirements for the intended distribution process.
- 01Finished format
- Dimensions, orientation and handling
- 02Front hierarchy
- The visual or message that earns attention
- 03Reverse hierarchy
- Supporting detail, response and any addressing area
- 04Distribution method
- Mail, handout, insert, counter or event use
- 05Stock expectation
- Stiffness, surface and writing requirements to discuss
- 06Versions
- Different offers, locations, events or recipient groups
Print quote
Ready to discuss printed postcards?
Include the intended use, quantity, artwork status, delivery location and the decisions above. The team will confirm what is practical for printed postcards.