Rack cards
Make the top of the card work from inside the display.
A rack card may be partly hidden until it is picked up. The visible header, concise message and reverse detail need a hierarchy shaped for display use.
Designed for a display slot
The first visible area has to earn the next action.
The card should make sense both while it sits in the rack and after someone picks it up.
Confirm the display dimensions, visible area, content order and replenishment context before final artwork.
- Display slot
- Visible header
- Front
- Reverse
- Replenishment
Decisions to resolve
Design for the rack and the hand
A real display measurement is more useful than assuming a generic format.
- 01Display dimensions
- Slot width, depth and the portion visible above other cards
- 02Top message
- Recognition and subject information that remains visible
- 03Front content
- Primary benefit, image or invitation without crowding
- 04Reverse content
- Supporting detail, map, response or contact information
- 05Stock expectation
- Handling, display stiffness and surface to confirm
- 06Distribution
- Number of locations, pack-out and delivery relationship
Build the brief
Measure the display before locking the artwork
A rack sample or accurate dimensions help keep essential content above the hidden area.
Include in the brief
- Display dimensions
- Quantity and locations
- Front and reverse content
- Stock or surface expectation
- Artwork status
- Pack-out needs
- Delivery location and date
Print quote
Ready to discuss rack cards?
Include the intended use, quantity, artwork status, delivery location and the decisions above. The team will confirm what is practical for rack cards.